In all these numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is to advertise in shopping malls. Shopping mall advertising offers great scope to connect with your target audience in so many ways. Malls offer the perfect ambience. With more and more shopping malls springing up in major cities and towns, it has now become a very viable and wise option to advertise in shopping malls.
Some of its advantages are:
(i) A person visiting a shopping mall would be for any reason. He/she could be there to visit the multiplex or to visit the food court or simply to spend some time with friends or family. However, whatever the purpose of the visit, he/she cannot possibly remain oblivious to the branding or promotion activities of various brands in the mall. Hence, there is almost a negligible chance that advertising in shopping centres goes unnoticed or wasted.
(ii) Shopping malls have the unique advantage of advertising the product, as well as offering it for sale under the same premises. This makes it easier to entice the shopper to make a purchase decision. Other means of advertising like TV, radio, print, etc. do not possess this advantage.
(iii) Advertisements in malls are positioned at just the correct level to provide excellent view for maximum visibility and awareness.
(iv) Hyperlocal marketing is easily possible in shopping malls. A brand which has its store in the vicinity can draw maximum advantage by advertising in a shopping mall.
(vii) Advertisements placed in malls can be managed according to the tastes, preferences and buying pattern of shoppers of that region.
Advertising in malls offers the above and many more advantages. Mall advertising companies can provide novel shopping mall advertising ideas. So, step up and take your brand a notch higher with striking advertisements in shopping malls now!